1. Introduction

This Privacy Policy explains how Msymba Agri (“we”, “us”, “our”) collects, uses, processes, stores, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

We are committed to safeguarding personal data and ensuring transparency in how information is handled.

2. Scope of This Policy

This Privacy Policy applies to:

  • Visitors to our website

  • Business partners and counterparties

  • Producers, suppliers, and service providers

  • Customers and prospective customers

  • Investors and financial institutions

  • Individuals who contact us

  • Job applicants

This Policy does not apply to third-party websites linked from our website. We encourage you to review the privacy policies of any external sites you visit.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Information You Provide Directly
  • Full name

  • Company name

  • Job title

  • Contact information (email, telephone number, address)

  • Business correspondence

  • Information submitted via contact forms

  • CVs and employment application details

3.2 Information Collected Automatically

When you use our website, we may collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited

  • Time and date of visit

  • Referring website addresses

  • Cookies and similar tracking technologies

3.3 Information from Third Parties

We may receive information from:

  • Business partners

  • Regulatory authorities

  • Public registers

  • Credit and due diligence providers

  • Professional advisers

4. Lawful Bases for Processing

Under UK GDPR, we process personal data only where we have a lawful basis to do so.

These include:

  • Contractual necessity – to perform a contract or take steps prior to entering into one

  • Legitimate interests – for business operations, risk management, and commercial engagement

  • Legal obligation – to comply with regulatory, tax, or compliance requirements

  • Consent – where required, including certain marketing communications

  • Vital interests – in rare circumstances

Where processing is based on legitimate interests, we ensure that such interests are not overridden by your fundamental rights and freedoms.

5. How We Use Personal Data

We may use personal data for the following purposes:

  • Responding to enquiries

  • Managing commercial relationships

  • Executing contracts and structured trade arrangements

  • Conducting due diligence and compliance checks

  • Risk management and credit assessment

  • Managing supply chain operations

  • Regulatory and statutory reporting

  • Internal governance and audit

  • Recruitment and human resources management

  • Website performance monitoring

  • Preventing fraud and unlawful activity

We do not sell personal data.

6. Marketing Communications

Where permitted by law, we may send business-related communications.

You may opt out of receiving marketing communications at any time by:

  • Using the unsubscribe link in communications

  • Contacting us directly

We do not engage in unsolicited marketing in breach of UK regulations.

7. Data Sharing and Disclosure

We may share personal data with:

  • Group companies or affiliated entities

  • Professional advisers (legal, financial, audit)

  • Logistics and operational partners

  • Financial institutions

  • Regulatory authorities

  • Technology service providers

  • Cloud hosting providers

All third-party service providers are required to implement appropriate security measures and process data in accordance with legal requirements.

We do not transfer personal data to third parties for unrelated commercial purposes.

8. International Data Transfers

Where personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place, including:

  • Adequacy regulations

  • Standard contractual clauses

  • Binding corporate rules (where applicable)

  • Other lawful mechanisms recognised under UK GDPR

9. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes for which it was collected

  • Comply with legal and regulatory obligations

  • Resolve disputes

  • Enforce agreements

Retention periods are determined based on:

  • Nature of the data

  • Legal requirements

  • Commercial necessity

  • Limitation periods under applicable law

When personal data is no longer required, it is securely deleted or anonymised.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access

  • Accidental loss

  • Destruction

  • Alteration

  • Disclosure

These measures include:

  • Access controls

  • Encryption where appropriate

  • Secure data storage

  • Internal governance procedures

  • Staff confidentiality obligations

While we take reasonable steps to safeguard data, no transmission over the internet can be guaranteed as completely secure.

11. Your Rights

Under UK data protection law, you may have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure (where applicable)

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent (where processing is based on consent)

Requests may be submitted using the contact details provided above.

We may require identity verification before responding to requests.

12. Cookies

Our website may use cookies and similar technologies to enhance user experience and analyse site performance.

You may manage cookie preferences through your browser settings.

Where required, consent will be obtained before placing non-essential cookies.

A separate Cookie Policy may be provided where applicable.

12. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on individuals without appropriate safeguards.